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John Kremer’s Marvelous Book Marketing Strategies
Git-er-Done NOW Book Marketing Tip #9 - Scout out related titles |
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Welcome to Marvelous Book Marketing Strategies, a monthly column based on book marketing expert John Kremer’s 24-Point Book Marketing Action List, a list John compiled specially for the participants in his Book Marketing Blast-Off seminars. The actions on the list range from writing press releases and networking, to contacting Oprah and getting to know your bank’s president. The underlying value of the list may be that it encourages you – the independent author and/or publisher – to focus on ACTION. As an independent author, self-publisher, or owner of a small publishing house, it all depends on YOU and your ability to GET THE JOB DONE. Self-promotion, guerilla marketing, and effective networking strategies are all vital elements of getting the BUZZ for yourself and your books that lead to SALES. Each month we list one of John Kremer’s Marketing Action suggestions, and elaborate a bit on why it’s important and how to make each action happen effectively and efficiently. Prepare to TAKE ACTION, IMPROVE YOUR MARKETING, and SELL MORE BOOKS!
"Scout out your competition. Are they already stocked by these stores? If so, how are they getting into these stores? How are their covers? Their titles? Their interior design? Better or worse than yours? How are they categorized on their back covers? What about their size and thickness? How do your books fit in with existing titles? Can you hitch your book to a star?" * * * * * Previous Marketing Action Tips: Tip #1: Develop a 25-Word Key Statement Tip #2 - Get Testimonials from at Least Three Famous People Tip #3 - Develop a free report and write a news release for it. Tip #5 - Talk to at least one sales rep. Tip #6 - Talk to three bookstore buyers or owners. Tip #7 - Talk to at least one librarian. Tip #8 - Talk to at least five other retail owners or buyers. * * * * * |
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