The Word of Mouth Marketing Association defines the phenomena as: "Giving people a reason to talk about your products and services, and making it easier for that conversation to take place," or putting it more technically, "It is the art and science of building active, mutually beneficial consumer-to-consumer and consumer-to-marketer communications." The WOMMA site has an excellent overview of Word of mouth marketing, with descriptions of various types of WOM like Buzz Marketing, Viral Marketing, Grassroots Marketing, Product Seeding and Brand Blogging. Also the difference between Organic WOM, that occurs naturally when people become advocates because they are happy with a product, andAmplified WOM, that occurs when marketers launch campaigns designed to encourage or accelerate WOM.
Hot Tips for Getting Book Endorsements
Bring word-of-mouth marketing to your book cover.It's been long known by people in the ad business that the proper person (celebrity or high profile endorsements) talking about a book or a product makes all the difference in the world in sales.
Favorable comments help sell books because word-of-mouth is one of the most powerful forces in marketing! Anything you say about your book may appear self-serving and self-promotional, however words from high profile people are not.
You must ASK for words of praise for your book!
There are several things you must do even before you finish writing your book:
1. Design your book cover. Frame a copy of the cover and put in on your desk. Spend some $$'s on the cover. Everyone judges a book by its cover. Having the cover designed in the beginning is a terrific motivator for finishing your book!
2. After you have written several chapters, send out letters of request for endorsements. Twenty weeks before your publication date is not too soon!
Here are a few tips that I have used to get celebrity and high profile endorsements for my relationship books:
Shameless Tip: Offer to write endorsements for other author's books. I have written more than 100 endorsements and several forewords for other authors because I offered to do so. It is good for them and great publicity for me.
Bonus Tip: Need celebrity addresses for book endorsements? Check out:
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Larry James is a professional speaker and the author of three relationship books, How to Really Love the One You're With: Affirmative Guidelines for a Healthy Love Relationship, LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing and Red Hot LoveNotes for Lovers. Larry James also offers "Author & Speaker" coaching. Contact:AuthorsandSpeakersNetwork.com, email: LarryJames@AuthorsandSpeakersNetwork.com