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Video Book Tour Website Expands
iReadNet system offers turnkey video networking for publishers and authors
Publishers have been making videos of authors as a way of promoting books for several years. Until now, however, they have lacked the infrastructure and IT support necessary to systematically display video content over the Internet under their own imprint."Our proprietary video networking solution offers a powerful new marketing platform from which publishers can communicate with bookstores, media, subsidiary rights agents and bibliophiles all over the world," said Kurt Aldag, introducing a new web-based end-to-end solution to the problem. "We've made it possible for publishers and authors everywhere at any time to easily and cost-effectively manage and display their own video content under their own corporate identity or author brand and seamlessly integrate video content into their existing websites."
Six-year old iReadNet, a video networking company founded by Aldag, launched the new system on January 27, 2006, after two years of research and development. The pioneering video services provider adapted its own proprietary video book tour and author news networking system to deliver a turnkey video streaming platform for publishers and authors with multimedia plug-ins for video podcasting, video blogging, and RSS syndication, driven by a robust database for easy content management.
iReadNet's user-friendly, automated system of streaming media servers, interface host, interface templates, and dynamically linked database was custom-designed to meet the time-critical, cost-sensitive, rich content communications needs of publishers and authors. Using a password, book publicists, promoters, and authors can login to their own standalone database provided by iReadNet and enter text, pictures, and relevant information about the author's videos, such as the filename and length of video, and easily update information on author appearances and the latest book reviews.
The database automatically displays the information in either a news template or a feature template, depending on the user's needs. The news template is formatted to deliver the latest publisher and author news and book events, such as video recordings of bookstore readings, book fair appearances, and author interviews. The feature template formats content to provide a media rich, five-page magazine experience to consumers and fans and serve as an up-to-the-minute online press kit for media and bookstores. Videos are viewed in a pop-up window allowing users to surf the Internet without closing the video.
Publishers and authors can network individual video clips, news events, or author features with bookstores and other marketing partners, or syndicate content to other sites using RSS feeds that are built into the system. Publishers and authors can also display the same content on the iReadNet site itself (www.ireadnet.com), a video book tour and author news network offering a built-in worldwide audience of book consumers, media, and bookstores.
The iReadNet video book tour and author news network offers free viewing of over 800 videos on-demand and adds new videos of bestselling and emerging authors every week.