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Companies to Launch an Internet Video Channel to Promote Authors and Their New ReleasesSimon & Schuster, Inc. (http://www.simonsays.com) and TurnHere, Inc.
(http://www.turnhere.com), a leading Internet video company, have announced an agreement to launch a book-centric internet video channel to promote Simon & Schuster authors and their new releases. The companies will produce videos with in-depth information on featured books and authors as well as sneak previews of upcoming titles. The channel, called Bookvideos.tv (http://bookvideos.tv), will launch in early June, will be hosted at a major online video site and will be cross promoted and linked to numerous sites across the web. The videos will also be available at SimonSays.com.
"Readers have long hungered for greater contact and more information about authors," said Sue Fleming, Vice President, Online and Consumer Marketing for the Simon & Schuster Adult Publishing Group. "Now readers will have a way to view and share compelling content about our authors, available on a 24/7 basis. Bookvideos.tv will allow readers to easily use the internet to replicate, for the digital age, the critical and time tested word of mouth excitement that comes from talking about a good read."
Under the terms of the agreement, TurnHere will post custom videos to a specially branded channel about noteworthy Simon & Schuster authors from
all divisions of the company, including Adult, Children's, and Audio. Viewers will see two minute feature pieces focusing on the behind the scenes stories of author's lives, the content of their books, and the inspirations for their latest works. A few of the many authors participating in the initial launch are bestselling authors Sandra Brown, Mary Higgins Clark, Vince Flynn, Philippa Gregory, Ursula Hegi, Mark Hyman, Kathy Reichs, Michael Roizen and Mehmet Oz, Jennifer Weiner, Marianne Wiggins and Zane, and children's authors including Newbery Medal winner Susan Patron, national bestselling author Scott Westerfeld, and Spiderwick creators Tony DiTerlizzi and Holly Black. Simon & Schuster has committed to creating videos for at least 40 authors, with the possibility of expanding
to an even greater number in the future.