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PMA Publishing University Online Seminar on Publisher Website Building
The next PMA Publishing University Online seminar is scheduled for Wednesday, July 25th at 2:00 PM (Eastern Standard Time). The topic is "How to Build or Redesign an Economical Web Site for your Publishing Company," presented by Robin Bartlett.This course presents non-technical tips and principles for building or redesigning a book publishing web site for less. This course resulted from extensive personal research and practical experience and includes resources, best practice examples and personal tips from web designers and agencies who design book web sites for a living. Attend this course and you'll find out how to get the job done economically, on time and with minimum frustration, thereby producing a web site that sells and one you can be proud of.
Topics include: Developing a Web Plan, Selecting a Domain Name, Bandwidth, Hosting, E-commerce, Design Costs and Options, Testing and Statistics, Search Engines, Registration, Redesign Principles, and Blogs.
About the Speaker: Robin Bartlett is a Senior Account Executive in the Corporate Relations Department of the American Heart Association working with some of the leading pharmaceutical companies in the United States. Robin has spent his entire career in publishing, marketing and selling print and electronic products in the school, college, professional, reference, trade, medical and non-profit markets. He is a past member of the Publishers Marketing Association Board of Directors and continues to serve as Education Chair of the PMA University program. He has served on the Board of Directors for the Health Marketing and Communications Council (HMC) and is the Past President of the American Medical Publishers Association (AMPA). Robin is the author and producer of The Trail, a DVD that reveals the human conditions, emotions and terror experienced by soldiers who walked point in Vietnam. Robin is also an avid photographer, hunter and fisherman.