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John Kremerís Marvelous Book Marketing Strategies

Git-er-Done NOW Book Marketing Tip #12 - Contact the appropriate reporter at USA Today
Welcome to Marvelous Book Marketing Strategies, a monthly column based on book marketing expert John Kremerís 24-Point Book Marketing Action List, a list John compiled specially for the participants in his Book Marketing Blast-Off seminars. The actions on the list range from writing press releases and networking, to contacting Oprah and getting to know your bankís president. The underlying value of the list may be that it encourages you Ė the independent author and/or publisher Ė to focus on ACTION. As an independent author, self-publisher, or owner of a small publishing house, it all depends on YOU and your ability to GET THE JOB DONE. Self-promotion, guerilla marketing, and effective networking strategies are all vital elements of getting the BUZZ for yourself and your books that lead to SALES.

Each month we list one of John Kremerís Marketing Action suggestions, and elaborate a bit on why itís important and how to make each action happen effectively and efficiently. Prepare to TAKE ACTION, IMPROVE YOUR MARKETING, and SELL MORE BOOKS!

Book Marketing Action Tip #12:
ďContact the appropriate reporter at USA Today

"USA Today is the one major media that is most book-friendly. They do many book reviews, author interviews, and other book-related mentions. Most important, every other media in the country, especially radio stations, read the newspaper every and pay attention to it. Get attention there, and you will start to attract attention from many other media as well. For a current list of USA Today editors, see"

Of course, one of the obstacles to getting reviewed by national magazines and large urban newspapers is the "no self-published book reviews policy" held by many of them. So LIE A LITTLE...try and fool them if you're self-published, by sending mainstream publisher-style galleys and press kits, and give your self-publishing company a name that SOUNDS mainstream. Don't name it after your dog or cat (unless your pets' names are Benjamin Franklin and Alexander Hamilton), the street you live on (unless it sounds like you're located in Manhattan), or a combination the first syllables of your three kids' names (no matter what they are). If you want to taken seriously, act like you're serious about publishing. Do what you can to make your company sound bigger (Joshua Tree Publishing Group, not Just Joshin' Productions). When you make those follow-up calls to perspective review publications, you're the "Robert, the publicist from Joshua Tree Publishing Group," not "Bob Jones, author, publisher, shipping clerk and chief bottle washer at Just Joshin'!"

Do some things really well that aren't very expensive - design a really classy logo, and use it to create a great-looking website, business cards, stationary, etc.

Making a Good First Impression is especially important for self-publishers to be aware of, as it's human nature to look for an easy excuse not to do something -- don't make it easy for a book reviewer to say NO to your book.

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Previous Marketing Action Tips:

Tip #1: Develop a 25-Word Key Statement

Tip #2 - Get Testimonials from at Least Three Famous People

Tip #3 - Develop a free report and write a news release for it.

Tip #4 - Write a free report.

Tip #5 - Talk to at least one sales rep.

Tip #6 - Talk to three bookstore buyers or owners.

Tip #7 - Talk to at least one librarian.

Tip #8 - Talk to at least five other retail owners or buyers.

Tip #9 - Scout out related titles.

Tip #10 - Schedule and do at least one radio interview.

Tip #11 - Contact Oprah.

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Other John Kremer links:

John Kremerís Book Marketing Website:

John Kremerís Book Marketing Tip of the Week:
John Kremerís blog: