Making the Most of BookExpo 2000

Read Brian Jud's "Trade Show Success is as Easy as PIE" in our Passageways to Profits column.

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Book Publishing Tips of the Day

Daily words of wisdom from Tami DePalma and other publishing industry experts. Throughout the month of May we'll feature tips on taking full advantage of the BookExpo America trade show. Today's Tip from DePalma: "Check Postal Regulations."
MARKETING TIP OF THE DAY

THEME: MEDIA KIT DESIGN - "Check Postal Regulations."

If you include any gimmicks in your media kit, make sure to check your "mail-ability" with the US Post Office. The last thing you want is 100+ media kits coming back to you for insufficient postage, or even worse, with sliced open envelopes and your gimmick sadly missing.

(c) 2000 by Tami DePalma. For more tips and information about "Marketing with a Twist," visit the MarketAbility Web site. Don't your books deserve MAXIMUM EXPOSURE?

Making the Most of BookExpo America 2000 - Chicago, June 1-4

"Use RightsCenter.com."

The business of rights plays an important role at BookExpo America. Publishers, agents, scouts and other rights professionals from around the world come to BookExpo America looking to buy and sell the rights to literary works. To help facilitate these transactions, BookExpo America offers a full-service Rights Center, which opens two days before the exhibition. Located in Grand Concourse, directly across from the main entrance to the Exhibit Hall, the Rights Center provides a convenient and effective way to conduct rights business at the Show.

Reserved exclusively for use by its members, the Rights Center admits other interested parties by appointment only. To facilitate planning of appointments, members receive a list of exhibitors, including available content, prior to the Show. In turn, our exhibitors receive the list of pre-registered Rights Center members.

As a Rights Center member, you can take advantage of a valuable package of services -- at no cost -- on rightscenter.com, the world premier web based rights network. If you are not yet familiar with rightscenter.com, it is a secure extranet that allows you to exchange proposals, manuscripts, books and other materials over the Internet providing dramatic cost savings on time, printing, mailing and distribution. Automated tracking tools also let you know when recipients read your submissions, if they forwarded it to someone else, and other valuable information. Through a special partnership with rightscenter.com, BEA Rights Center members are entitled to free use of the following rightscenter.com services through the 2000 event:

* Ulimited use of rightscenter.com title management features
* Ulimited secured submissions
* Ulimited catalogs - submit these to private contacts or make them available to anyone in the publishing industry
* Free listings in the rightscenter.com global directory and the BEA 2000 directory
* Free use of rightscenter.com contacts management and messaging services

Plan to attend one of the daily sessions on "Making the On-Line Rights Marketplace Work for You" during BEA. Please refer to the Conference section of the BEA Web Site. for more information.


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