Making the Most of BookExpo 2000

Read Brian Jud's "Trade Show Success is as Easy as PIE" in our Passageways to Profits column.

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Book Publishing Tips of the Day

Daily words of wisdom from Tami DePalma and other publishing industry experts. Throughout the month of May we'll feature tips on taking full advantage of the BookExpo America trade show. Today's Tip from DePalma: "Create a Theme."


Be Relevant! Create a theme throughout your media kit. If you include a gimmick, make sure it ties into your headline and the concept of your entire media kit. Your desired response is "Oh, I get it!" NOT "What the . . . ?"

(c) 2000 by Tami DePalma. For more tips and information about "Marketing with a Twist," visit the MarketAbility Web site. Don't your books deserve MAXIMUM EXPOSURE?

Making the Most of BookExpo America 2000 - Chicago, June 1-4

" The Spanish Pavilion."

A 6,000 square foot Spanish Pavilion will be set aside and clearly visible to all convention goers. The area will be reserved for only Spanish language exhibitors so that they might meet in a more closed environment with their customers. Multilingual banners on entrance units will insure that people are aware of the pavilion's presence. An overhead banner will include the flags of participating countries.

In addition, the Instituto Cervantes, an international organization created in 1991 for the promotion and teaching of the Spanish language, will be holding several round table events in conjunction with BEA's education program. The Instituto Cervantes will also be inviting their authors to participate in a special "Spanish language autographing" that will take place in the Spanish Language Pavilion.

For more information concerning BookExpo America, visit the BEA Web Site.