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John Kremerís Marvelous Book Marketing Strategies

Git-er-Done NOW Book Marketing Tip #14 - Contact five magazines in your target market.
Welcome to Marvelous Book Marketing Strategies, a monthly column based on book marketing expert John Kremerís 24-Point Book Marketing Action List, a list John compiled specially for the participants in his Book Marketing Blast-Off seminars. The actions on the list range from writing press releases and networking, to contacting Oprah and getting to know your bankís president. The underlying value of the list may be that it encourages you Ė the independent author and/or publisher Ė to focus on ACTION. As an independent author, self-publisher, or owner of a small publishing house, it all depends on YOU and your ability to GET THE JOB DONE. Self-promotion, guerilla marketing, and effective networking strategies are all vital elements of getting the BUZZ for yourself and your books that lead to SALES.

Each month we list one of John Kremerís Marketing Action suggestions, and elaborate a bit on why itís important and how to make each action happen effectively and efficiently. Prepare to TAKE ACTION, IMPROVE YOUR MARKETING, and SELL MORE BOOKS!


Book Marketing Action Tip #14:
ďContact five magazines in your target market.Ē

"Contact them at least three times in the next three months. Offer your books for review, your authors for interviews, excerpts from your books, sidebars based on your book, etc. Give them a good reason to feature your books in their magazines."

Last time we talked about the importance of Publishers Weekly being a magazine you must try to be seen in, but there are probably lots of non-publishing magazines out there that relate to your book's topic, and you should become very familiar with them. These are the magazines that could review or feature your book -- and also you as an expert in your field. Especially today, with most magazines creating space online, there are even more opportunites for getting featured or for contributing content. But you have to work it, and to be persistent and enthusiastic about contacting your target publications.

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Previous Marketing Action Tips:

Tip #1: Develop a 25-Word Key Statement

Tip #2 - Get Testimonials from at Least Three Famous People

Tip #3 - Develop a free report and write a news release for it.

Tip #4 - Write a free report.

Tip #5 - Talk to at least one sales rep.

Tip #6 - Talk to three bookstore buyers or owners.

Tip #7 - Talk to at least one librarian.

Tip #8 - Talk to at least five other retail owners or buyers.

Tip #9 - Scout out related titles.

Tip #10 - Schedule and do at least one radio interview.

Tip #11 - Contact Oprah.

Tip #12 - Contact the appropriate reporter at USA Today

Tip #13 - Contact the appropriate editors at Publishers Weekly.


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Other John Kremer links:

John Kremerís Book Marketing Website: www.bookmarket.com

John Kremerís Book Marketing Tip of the Week: www.bookmarket.com/tips.html
John Kremerís blog: openhorizons.blogspot.com


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