Making the Most of BookExpo 2000

Read Brian Jud's "Trade Show Success is as Easy as PIE" in our Passageways to Profits column.

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Book Publishing Tips of the Day

Daily words of wisdom from Tami DePalma and other publishing industry experts. Throughout the month of May we'll feature tips on taking full advantage of the BookExpo America trade show. Today's Tip from DePalma: "Include All Title Info - Every Bit of It,
MARKETING TIP OF THE DAY

THEME: MEDIA KIT DESIGN

Before you compile the materials in your media kit, please take this solemn vow: "I promise, never to mail or distribute, any marketing materials, or publicity information, without including: book title, author, publisher, ISBN, price, publication date and whether the book is hard or soft cover." Each and every piece. All of them.

(c) 2000 by Tami DePalma. For more tips and information about "Marketing with a Twist," visit the MarketAbility Web site. Don't your books deserve MAXIMUM EXPOSURE?

Making the Most of BookExpo America 2000 - Chicago, June 1-4

"Buy & Sell this Year's 'Barney' at the Licensing Arena."

Sponsored by the International Licensing Industry Merchandisers' Association, the Licensing Arena will be located on the convention floor near Children's and Sidelines. As 50% of all children's books originate from licensed characters, it is a natural that BEA has designated a separate area near the children's section where licensing business may be conducted. The 7,000 square foot area will have a stage in the center where licensed characters will be on display.

For more information concerning BookExpo America, visit the BEA Web Site.


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