Making the Most of BookExpo 2000

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Book Publishing Tips of the Day

Daily words of wisdom from Tami DePalma and other publishing industry experts. Throughout the month of May we'll feature tips on taking full advantage of the BookExpo America trade show. Today's Tip from DePalma: "Avoid 'Yes' or 'No' Questions."
MARKETING TIP OF THE DAY

THEME: MEDIA KIT DESIGN

If you provide interview questions to the media, don't suggest yes or no questions. YOU know how you'll answer, but they fear you'll answer with the dreaded, "yes" or "no".

(c) 2000 by Tami DePalma. For more tips and information about "Marketing with a Twist," visit the MarketAbility Web site. Don't your books deserve MAXIMUM EXPOSURE?

Making the Most of BookExpo America 2000 - Chicago, June 1-4

"Attend the Independent Publisher Day Lunch."

This year's Independent Publisher Day Luncheon, held from noon until 2:00 p.m. on Saturday in the Grand Ballroom, will feature Rodale Press and their book Imagine: What America Could Be in the 21st Century, edited by Marianne Williamson. Ms. Williamson will be joined by Eric Utne, Thomas Hartmann, and Sarah Ban Breathnach and James Redfield to discuss Imagine, a book in which 25 of the country's best contemporary spiritual visionaries unite to discuss a wide range of topics that the authors hope will inspire positive spiritual and cultural transformation across the country. All author royalties will go to the non-profit Global Renaissance Alliance. Tickets for the Independent Publisher Day Luncheon must be purchased in advance.

For more information concerning BookExpo America, visit the BEA Web Site.


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