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Book Publishing Tips of the Day

Daily words of wisdom from Tami DePalma and other publishing industry experts. Throughout the month of May we'll feature tips on taking full advantage of the BookExpo America trade show. Today's Tip from DePalma: "Know Your Market."

MARKETING TIP OF THE DAY

THEME: MEDIA KIT DESIGN

Know Your Market: While gimmicks and headlines grab attention, nothing is more important than your book. You must know your targeted market, and your book must be written and designed with a pertinent message for that market in mind. Each media contact should be a key to reaching that targeted market.

(c) 2000 by Tami DePalma. For more tips and information about "Marketing with a Twist," visit the MarketAbility Web site. Don't your books deserve MAXIMUM EXPOSURE?

Making the Most of BookExpo America 2000 - Chicago, June 1-4

"Arrive Early."

Here are some of the seminars and events scheduled for Thursday, June 1st:

8:00 - 9:30 a.m. - E-Business for E-Publishing; Marketing Kids Books; Standards for Managing Digital Content

8:30 a.m. - 1:30 p.m. - Business at the Speed of Rights: How the Market for Books is Changing Worldwide

9:00 a.m. - 5:00 p.m. - The 2000 Latino Book Summit

10:00 - 11:30 - 30 Ways Independent Booksellers Can Profit From Independent Publishers; ePublishing Today: The Mainstreaming of Digital Distribution and its Hierarchical Impact

10:30 a.m. - 12:30 p.m. - Production Issues for ePublishing and Digital Channels; Targeting Teens

10:30 and ongoing - Making the Online Rights Marketplace Work for You - RightsCenter.com Demonstrations and Clinics

Daily, 1.5 hour sessions to bring you up to speed on searching and utilizing the global literary marketplace, creating and submitting titles and catalogs online, and tracking deals and royalty payments.

Session 1
10:30 - 11:00 Demonstration
11:00 - 12:00 Individual Clinic

Session 2
12:30 - 1:00 Demonstration
1:00 - 2:00 Individual Clinic

Session 3
2:30 - 3:00 Demonstration
3:00 - 4:00 Individual Clinic

12:30 - 2:30 p.m. - The Chinese Market for Western Publishers; The Making of a Season's Sleeper

1:00 - 3:00 p.m. - Digital Rights Management (DRM) Solutions - Unlocking e-Commerce Riches; Promoting Mid-List Authors

3:00 - 4:00 p.m. - Jeff Bezos - Retailing on the Internet

4:00 p.m. Special Book Sense Meeting - For publishers interested in hearing about marketing partnerships

4:15 - 5:30 p.m. - International Book Markets Panel - Industry professionals from around the world discuss how technology is affecting their markets

For more information concerning BookExpo America, visit the BEA Web Site.

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