Book Industry Study Group Releases New Ebook Survey
Study Tracks Consumer Behavior Toward E-BooksNew York, NY (January 15, 2010) -- In a benchmark survey -- the first of three to be released this year -- the Book Industry Study Group, Inc. (BISG) has just revealed concrete consumer data collected directly from book readers that addresses how print book buyers access, purchase and use e-books and e-readers.
"In new markets, too much money is often spent reaching too few qualified consumers," said Angela Bole, BISG's Deputy Executive Director. "BISG's Consumer Attitudes Toward E-Book Reading survey has been tailored to help solve this problem by identifying specific consumer use patterns that are measureable and actionable."
"For example," Bole continues, "the survey found that 30% of print book buyers would wait up to three months to purchase the e-book edition of a book by their favorite author. This kind of information can inform decisions publishers need to make today about when and how to publish e-book editions."
The first of three, all to be released in 2010, the initial Consumer Attitudes Toward E-Book Reading survey also found that the majority of print book buyers rank "affordability" as the #1 reason they would choose to purchase an e-book rather than a print book of the same title. Of less consequence when it came to their purchase decisions was the extent to which an e-book was searchable or environmentally friendly.
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