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APA GEARS UP FOR AUDIOBOOK MONTH 2000; ANNOUNCES AUDIE AWARD 2000 WINNERS & FINALISTS

"June is Audiobook Month" Marks its Third Annual Nationwide Campaign
With the successful completion of the first Audiobook Job Market, the second annual Poster Contest and the selection and announcement of the Audie finalists, the Audio Publishers Association (APA) is currently revving up for its third annual "June is Audiobook Month" campaign.

Audiobook Month has a "something for everyone" philosophy. Once the APA finalized plans for Audiobook Month, the campaign was rolled out. First, to get the word out, the APA will run radio spots nationally on pubic radio to promote Audiobook Month. As in the past, there will also be a national public relations campaign accompanied by the distribution of thousands of promotional materials earmarked for bookstores and libraries who will, in turn promote audiobooks to their patrons. The special promotional materials include over 200,000 sampler cassettes that contain excerpts from last year's Audie winners and selections from current bestseller lists. In preparation, the sampler is currently available as streaming audio on the APA website or directly at Cuttingstream.com. The streaming audio sampler is also expected to be featured on many popular websites during the month of June, such as Amazon.com, Audible.com, B&N.com and Audiobookcafe.com. Resellers and libraries will also receive festive Audiobook Month posters. This impressive supply of materials has been made possible by contributions from APA members, the International Recording Media Association (IRMA) and collateral industries.

Every year, sales volume for audiobook publishers and resellers nationwide has increased considerably as a result of the APA's Audiobook Month project. After Audiobook Month 1999, the APA analyzed the results and found that audiobook sales had soared more than 30% over the last four years.

This year's Audiobook Month poster was created by New York freelance art director, Penny Chuang who is the winner of this year's poster contest. Her poster, which will be widely displayed all over the country in bookstores, audio only stores and libraries, will be the visual centerpiece for the 2000 campaign. Promoting the medium to millions of consumers, her eye-catching concept depicts audiobook lovers enjoying audiobooks while in the midst of all kinds of work and play.

"The audiobook market is becoming stronger all the time. Those who are already audiobook fans are listening more than ever. At the same time, we are consistently attracting new fans," comments Paul Rush, APA President. "This year, we expect to build on the success of the last four years. We want to do more business with major chain retailers and also expect to create more exposure for audiobooks in non-traditional markets."

Audiobook Month 2000 was launched at the Audio Publishers Association's Annual Conference (APAC) on June 1, the eve of BookExpo America. On June 2nd the Audie Awards were presented at a black tie gala, bringing major visibility to the world of audiobooks, their authors, publishers, narrators, and the various facets of production and distribution. The event took place at Chicago's famed Field Museum, with its dramatic lakeside setting and exciting co-host -- Sue, the world's largest Tyrannosaurus Rex. Tom Bodett, the NPR radio personality and memorable voice in the Motel 6 ads, was the Master of Ceremonies. Click here for complete results of Audie Awards 2000.

The APA is a not-for-profit trade organization consisting of over 200 member companies including publishers, resellers, distributors, and suppliers along with other industries related to the production, promotion, and sale of audiobooks. The mandate of the APA is to deal with the concerns of the industry; assure the ongoing production of high quality products; to initiate research and the distribution of relevant data; and to nurture solid relationships among the consumers, the reseller, and the industry itself.

For the latest information about the Audio Publishers Association and Audiobook Month 2000, please log on to the APA website.


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