BlogWorld and BookExpo Combine for Convergence of New Media and Traditional Media

Social media has emerged as a powerful force in book publishing
BlogWorld & New Media Expo, the world's largest social media business conference and new media industry tradeshow, will expand to two events in 2011, including a new East Coast event in New York City. The East Coast event will be co-located with BookExpo America, North America's largest annual book industry convention, which will take place May 24 - 26, 2011 at the Jacob K. Javits Center in New York City.

"After a record-setting 40% attendance growth at our event in 2010, and due to a huge demand from bloggers and social media professionals from across the eastern United States and Canada, we decided it was time to launch our East Coast event this year," explained BlogWorld & New Media Expo CEO and co-founder Rick Calvert.

"By co-locating BlogWorld East with BookExpo America, we are creating the first real convergence of new media and traditional media. The capital of traditional media is playing host to the largest gathering of social media professionals and new media content creators in the world. Both communities have a truly unique opportunity to learn from the brightest minds each has to offer." explained Calvert. "It's exciting to think about the potential for new ideas and business opportunities that will result from BlogWorld and BookExpo America happening side by side."

Steven Rosato, Show Manager for BookExpo America commented: "This is a perfect fit for BookExpo America. We have been building our blogger base and social media has emerged as a powerful force in book publishing and marketing in recent years. We are a vested partner with BlogWorld & New Media Expo and we will work closely with them to sell, promote and build their show. We expect this association will strongly benefit our respective attendees and exhibitors for many years to come. Reed Exhibitions has wide international reach and as a leading organizer of business to business events we not only plan to build awareness for BlogWorld & New Media Expo in America but throughout the world as well."

Access to the BlogWorld & New Media Expo exhibit floor will be complimentary for all BEA badge holders, and access to the BlogWorld conference can be purchased separately. Access to BEA will be complimentary for all BlogWorld & New Media Expo conference attendees.

BlogWorld & New Media Expo features the most diverse, all-star line up of bloggers, digital broadcasters, social media professionals and new media thought-leaders under one roof, anywhere in the world.

Examples of past speakers include:

  • Mark Cuban - Entrepreneur, blogger, owner of the Dallas Mavericks and HDNet

  • Brian Solis - Principal of New Media Agency, FutureWorks, author of "Engage"

  • Mark Burnett - Emmy-award winning producer of "Survivor," "The Apprentice" and "Sarah Palin's Alaska"

  • Scott Monty - Head of Social Media for Ford Motor Company

  • Joanna Drake Earl - COO of Current TV

  • Guy Kawasaki - Founder of Garage Ventures, Co-Founder of, author of "Enchantment"

  • Chris Brogan - President of Human Business Works, Author of " Trust Agents"

  • Darren Rowse - CEO of

  • Kara Swisher - Co-Executive Editor of WSJ's

  • Adam Carolla - TV and radio personality and leading podcaster

  • Gary Vaynerchuk - Author of best-seller "Crush It", Host of Wine Library TV

  • Jermaine Dupri - Grammy-winning music producer and blogger

  • Rob Barnett - CEO of

  • Dick Glover - President & CEO of

  • Sonia Simone, and Brian Clark - Senior Editor, and Founder

  • Dermot McCormack - Executive VP of Digital Media, MTV Networks Music

  • Don Lemon - CNN news anchor

  • Jim Louderback - CEO of Revision3

  • Comments