Get Ready for National Audiobook Month and Get Caught Listening

Bestselling Authors to Use Social Media to Discuss Audio Entertainment

The Audio Publishers Association (APA) is once again tapping into bestselling authors’ longstanding enthusiasm for audiobooks this June’s National Audiobook Month. On June 1, 2011, the most popular authors, along with high profile narrators, will take to their social media networks to convey their deep appreciation for the audio format. Over 50 celebrated authors have already signed on to share their excitement for the audio format as part of the social media campaign. In total, billions of potential audiobook listeners will be reached and inspired through a collaborative discussion of the spoken word over sites such as Facebook, Twitter, YouTube and author blogs. In 2010, authors and narrators teamed up with publishers in the APA’s first national campaign to reach approximately 4 million people through all forms of social media. “We are asking everyone to make an effort to speak, type or text about audio on June 1 to create a massive, coordinated impact across the country,” said Janet Benson, APA President. “Authors and narrators might recall a funny story during the recording process, describe a memory of listening to a particular audiobook, or simply recommend an audiobook they recently enjoyed. It will be a diverse and widespread celebration of the spoken word.” Free audiobook excerpts, author and celebrity narrator interviews, artwork and other resources will be available at http://www.audiopub.org. Some of the authors and narrators confirmed to participate on June 1st are Judy Blume, Adam Carolla, Cory Doctorow, Neil Gaiman, Laura Hillenbrand and Anne Rice. About the Audio Publishers Association (APA) The Audio Publishers Association (APA) is a not-for-profit trade organization whose primary goals are to promote awareness of the audiobook industry, gather and disseminate industry statistics, encourage high production standards, and represent the interests of audiobook publishers. Since 1986, the APA has worked to bring audio publishers together to increase interest in audiobooks.


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