Making the Most of BookExpo 2000

Read Brian Jud's "Trade Show Success is as Easy as PIE" in our Passageways to Profits column.

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Book Publishing Tips of the Day

Daily words of wisdom from Tami DePalma and other publishing industry experts. Throughout the month of May we'll feature tips on taking full advantage of the BookExpo America trade show. Today's Tip from DePalma: "Target Both the Readers and the Media."


Target Both the Readers and the Media. Don't forget that in Public Relations, your target market is two-fold: your end reader and the media contacts who reach them. Design your media kit with both audiences in mind.

(c) 2000 by Tami DePalma. For more tips and information about "Marketing with a Twist," visit the MarketAbility Web site. Don't your books deserve MAXIMUM EXPOSURE?

Making the Most of BookExpo America 2000 - Chicago, June 1-4

"Attend 'How to Get the Most Out of BEA' at PMA University."

This session at the PMA University gives tips for working the floor, budgeting your time and efforts, knowing what to look for and take with you, and setting the goals and objectives you can realistically achieve. Participants are eligible to join a one-hour walking tour of the convention on Friday.

Tuesday, May 30, 1:45 - 3:15 p.m.
Moderated by Terry Nathan, PMA Assistant Director; speakers include Dan Poynter and Robin Bartlett. BEA tour guides are Shel Horowitz and Dan Poynter.

For more information concerning BookExpo America, visit the BEA Web Site.