Who Is MarketAbility?
Left to right: Kristen, Sheri, the Pope, Bradley, Tami, Cher, Malea, and Kim. Not shown: Cynthia and Tanja. (MarketAbility is promoting "Made You Look" a book about celebrity look-alikes).
Book Publishing Tips of the Day
Daily words of wisdom from Tami DePalma and other publishing industry experts. Today's Tip from DePalma: "Find out which contact method works best."MARKETING TIP OF THE DAY
THEME: FOLLOW-UP CALLS
While you have a media contact on the phone, ask the best way to communicate with him or her. Some hate the telephone, some love email, some lose faxes. Find out what works for each one and note it in your Contract Tracking System.
(c) 2000 by Tami DePalma. For more tips and information about "Marketing with a Twist," visit the MarketAbility Web site. Don't your books deserve MAXIMUM EXPOSURE?
MAKING THE MOST OF YOUR SUMMER VACATION
You ARE taking one, right? You've been doing all that writing and promoting-it's time for a break! Of course, you'll probably fill the trunk of your car completely with books...
Let the Sterns Suggest a Diner
Life is a perpetual road trip for Jane and Michael Stern, who make it a point to eat at the country's best diners, drive-ins, barbecue joints, and other attractions along the way. True connoisseurs of regional American food, the Sterns keep the "epi-curious" up to date with a weekly postcard to the Gourmet magazine website. You can search and browse the Sterns' tips and find the best food On the Road.