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Left to right: Kristen, Sheri, the Pope, Bradley, Tami, Cher, Malea, and Kim. Not shown: Cynthia and Tanja. (MarketAbility is promoting "Made You Look" a book about celebrity look-alikes).

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Book Publishing Tips of the Day

Daily words of wisdom from Tami DePalma and other publishing industry experts. Today's Tip from DePalma: "Use a Script."
MARKETING TIP OF THE DAY

THEME: FOLLOW-UP CALLS

When making follow-up calls, have a prepared script in front of you. Even if you don't use it word-for-word and you typically perform better off-the-cuff, there will be times when you freeze, and completely forget why you were calling. Even the best telemarketers have experienced temporary brain malfunction, when they can't remember who they are calling, and why they are calling. Having your script handy will help get you back on track.

(c) 2000 by Tami DePalma. For more tips and information about "Marketing with a Twist," visit the MarketAbility Web site. Don't your books deserve MAXIMUM EXPOSURE?

MAKING THE MOST OF YOUR SUMMER VACATION

You ARE taking one, right? You've been doing all that writing and promoting-it's time for a break! Of course, you'll probably fill the trunk of your car completely with books...

Let the Sterns Suggest a Diner

Life is a perpetual road trip for Jane and Michael Stern, who make it a point to eat at the country's best diners, drive-ins, barbecue joints, and other attractions along the way. True connoisseurs of regional American food, the Sterns keep the "epi-curious" up to date with a weekly postcard to the Gourmet magazine website. You can search and browse the Sterns' tips and find the best food On the Road.


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