Brian Jud is a book-marketing consultant and author/producer of the video program, "You're On The Air" and its two companion guides, "Perpetual Promotion" and "It's Show Time." Contact Brian at imarketbooks@aol.com or P. O. Box 715, Avon, CT 06001; (860) 276-2452; fax (860) 276-2453.

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Passageways to Profits: A regular column of advice on making your publishing company more profitable. This issue: "Six Fatal Marketing Mistakes"

Successful book marketing begins with the customer--not the manuscript, not the cover, not the book--the CUSTOMER!

by Brian Jud