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RosettaBooks Partners with Adobe and BN.com
First RosettaBook Comes to MarketFormatted for New Adobe Acrobat eBook Reader
RosettaBooks, an innovative publisher of e-books, has announced a strategic partnership with Adobe Systems Incorporated and the Barnes & Noble.com eBookStore. Under the terms of the agreement, RosettaBooks' e-content, Ray Bradbury's short story The Playground, will be accessible to consumers as an Adobe PDF-based eBook at Barnes and Noble.com using the newly announced Adobe Acrobat eBook Reader.This partnership represents a number of firsts for RosettaBooks: it is the first RosettaBooks title available to a larger segment of the consumer market, it is the first electronic edition of a Ray Bradbury title, and it is the first opportunity for RosettaBooks to connect with 3 million potential e-book readers. "We are very excited to be entering the market with Adobe and Barnes and Noble.com, both leaders in the e-book industry." RosettaBooks Chairman Arthur Klebanoff said. "This was a can't miss opportunity to get our name out to millions of people who have a proven interest in digital content and e-book technology."
The partnership is one of a number of strategic alliances in which RosettaBooks is involved. One notable alliance is with Dataplay, manufacturer of award-winning compression technology, for whom RosettaBooks is the only publishing partner.
RosettaBooks is one of the leading publishers of quality backlist books. The Playground is one of 25 classic works of Science Fiction that RosettaBooks will soon offer as part of its "Masters of Science Fiction Collection". Other RosettaBooks titles include Slaughterhouse Five by Kurt Vonnegut, Sophie's Choice by William Styron, and Winston Churchill's A Gathering Storm, and the library is growing daily. Current RosettaBooks titles and formats of presentation can be viewed at the RosettaBooks Connection though titles are not yet available for purchase on the website.
"In offering backlist titles otherwise unavailable in digital formats, we are responding to the common complaint that e-publishers are too focused on a handful of new titles and hot authors." Leo Dwyer, Chief Operating Officer of RosettaBooks said. "We have every reason to believe that The Playground will succeed in e-format, since the top selling e-books have always been the shorter works."