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BookExpo America 2001 News

Stay updated on the latest developments and get ready to attend North America's premier book industry event.
The beautiful Chicago skyline, as captured by photographer James Blakeway. (Image copyright Blakeway Panoramas, purchase at Panoramas.com)

GET EDUCATED AT BOOKEXPO AMERICA
Educational Program Becoming Large Part of the Convention Experience; 2001 Program Focuses on Technology

BookExpo America has announced its conference sessions for the 2001 convention and trade exhibit which will take place in Chicago, June 1-3 at the McCormick Place Convention Center. BEA's educational program has emerged in recent years as a critical part of the convention experience, providing both the tools and applications necessary to leave the convention with practical knowledge that can be put to immediate use in a wide range of book industry related businesses. While BEA will offer its usual range of seminars on many subjects, convention officials point out that issues pertaining to technology will take center stage in this year's conference program.

A special ePub Expo track has been added on Thursday, May 31, officially designating Thursday as ePub Expo Day. Matters pertaining to e-publishing and e-retailing will form a pivotal part of the conference program and convention officials note that there is something for everyone, as author-to-consumer and publisher-to-retailer business models have been pre-figured into the majority of sessions on ePub Expo Day.

"While we continue to witness the demise of many of the pure dot-coms, what is emerging is a fundamental 'brick and click' strategy with the Web smartly positioned as a marketing channel on the retail side, and genuine interest in how to leverage Web tools to enhance print product on the publishing side," notes Mark Dressler, an independent industry consultant charged with developing BEA's educational program. "Mass consumption of digitally distributed content will happen, however, it will lag a few years behind today's early adoption within the educational markets. Clearly, it is the adoption of various standards which is at the forefront of today's concerns."

Some of the ePub Expo track sessions offered at BEA this year include:

The Twenty-First Century Publisher Track: How to Profit in the Combined Print and Electronic World
(8:00 am to 3:30 pm)
This all-day program will survey the future of publishing, and review the managerial techniques required to succeed in an industry in the midst of change.

The Twenty-First Century Publisher Track: The Secret Sauce of Business Innovation
Speaker: Sponsored by OverDrive, Co-Sponsored by IBM (8:00 am - 9:30 am)
Moderator: Michael Sagalyn, Senior Consultant, IBM Digital Media Consulting
Admission: $59

Igniting the eBook Consumer Market
(8:00 am - 9:30 am)
Moderator: Barry Lipsky, President & CEO, Franklin Electronic Publishers
Admission: $59

Bricks & Clicks: How Do Retailers Best Use These New Tools to Sell More Books (10:00 am - 11:30 am) and Bricks & Clicks: How Do Publishers Best Use These New Tools to Integrate Digital Publisher Processes (2:00 pm - 3:30 pm)
Moderator: Paul Hilts, Technology Editor, Publishers Weekly
Panelists: Dick Harte, BookSite
Michael Powell, Owner, Powell's Books
Gary Hoover, Founder, Hoover's, Inc. & Bookstop, Inc. Bookstores
Len Vlahos, Director, BookSense.com
Admission: $59

Rounding out the educational program at BEA this year, some non-technology related seminars include:

How A Book is Made
(9:00 am - 10:00 am, Sat, June 2nd)
Admission: Free of Charge

How to Create & Market a Mega-Bestseller
(all day Fri. June 1st)
Speakers: Mark Victor Hansen, Chicken Soup for the Soul
Robert G. Allen, Nothing Down and Multiple Streams of Income
Jillian Manus, Literary Agent
Rick Frishman, President, Planned Television Arts
Admission: $197

Trends in the Children's Christian Marketplace
(9:00am - 10:00am, Sat, June 2)
Speaker: Dr. Mary Manz Simon
Admission: Free of Charge

Publicity, Promotion and Public Relations: Effective and Economic Marketing Tools for Booksellers and Publishers
Speakers: Robert E. Baensch, Director, Center for Publishing, New York University
Jodee Blanco, President, Blanco & Peace Enterprises Ltd.
Admission: $59

For more information concerning BookExpo America and registration for the above events visit the BookExpo website or call 800-840-5614.

BOOKEXPO AMERICA 2001 AUTHOR EVENTS PROGRAM TO FEATURE BENEFIT CONCERT BY WYNTON MARSALIS

BookExpo America 2001 events will feature a benefit concert in addition to a line-up of notable guest speakers.

Wynton Marsalis, the Grammy Award and Pulitzer Prize-winning distinguished jazz and classical performer, who has recently been interviewed extensively for the documentary Jazz: A Film by Ken Burns, has agreed to perform live in a concert that will benefit the Book Industry Foundation (comprised of the American Booksellers Foundation for Free Expression -- ABFFE -- and the Association of American Publishers' -- AAP's -- "Get Caught Reading" campaign). Proceeds will also benefit the Louis "Satchmo" Armstrong Jazz Camp in New Orleans.

The concert, entitled Jazz in the Bittersweet Blues of Life: BEA's Evening With Wynton Marsalis, will take place at the Fairmont Hotel, 200 N. Columbus, Saturday, June 2, at 10:00 pm. Cost is $25 per ticket, and Da Capo Press/Perseus Books are co-sponsors of the event. Join colleagues, hear the sweet jazz sounds of a man who is clearly one of the world's finest musicians, and support your industry in the process.

Numerous other authors will be featured at the annual industry-wide book convention in many venues, including the traditional Author Breakfasts, as well as several luncheons and a new, special mid-afternoon tea gathering in cooperation with the Audio Publishers Association on Saturday, June 2.

For more information concerning BookExpo America and registration for the above events, please call 800/840-5614 or 203/840-5614 (international) or visit the BEA Web Site. The beautiful Chicago skyline, as captured by photographer James Blakeway. (Image copyright Blakeway Panoramas, purchase at Panoramas.com)

BookExpo America Contest Procedures: Getting Ready for the Big Show

BookExpo America 2001 is just around the corner. For attendees and exhibitors planning to participate in the various contests during the convention, here is a review.

Contest: "I Do Business At BookExpo", Order Writing Contest
When: All three days of the show
Review of the contest:
Attendees are provided with vouchers to take with them as they travel the show. Each time they place an order, the exhibitor they bought from, signs a voucher. The Attendee then brings signed order vouchers to the Bookstore Café, where they will be entered into drawings that take place periodically every day of the Show.

Should an attendee need additional vouchers, please refer them to the Bookstore Café. Please encourage attendees to periodically check the WIN BOARD at the Bookstore Café to see if they are a winner.

Contest: "Independent Publisher Day" Contest
When: Saturday, June 2
Review of the contest:
Participating exhibitors will be given a supply of scratch tickets (just like those used for the lottery). Each time an attendee visits a participating publisher's booth, and writes an order on Saturday, the exhibitor will give them a scratch ticket.

A BookExpo America staff member will stop by your booth on Saturday morning to give you your supply of scratch-off tickets and a ribbon to hang in your booth indicating your participation in this contest.Winning attendees to pick up their prizes by days end, Sunday, June 4.

Contest:"Die Hard Sunday" Contest
When: Sunday, June 3
Review of the contest:
As an attendee visits the author at your booth, give that attendee a scratch off ticket as a thank you. Attendees visit the booth, meet the author, and then collect a scratch ticket. A BookExpo America staff member will stop by your booth on Sunday morning to give you your supply of scratch-off tickets.

If you have an author in your booth Sunday, you are automatically signed up to participate in this contest, no additional forms need to be submitted. Winning attendees to pick up their prizes by day's end. Prizes vary from plane tickets to cash prizes and are redeemable at the Bookstore Café.

GOOD LUCK!


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