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The Enterprise Publishing Conference - A Seybold Seminar
Design-Build-Communicate February 19-22, 2002Javits Center, NYC
Organizations as diverse as professional publishers, manufacturers, financial services and the government--to name just a few--are facing increasing pressures to change their publishing processes. No longer is this pressure restricted to the creative services, marketing, or technical writing departments within our organizations. The Seybold Enterprise Publishing Conference concentrates on the business needs that drive, and the technologies that enable, all organizations to communicate more effectively. Now everyone from content developers to graphic designers to IT professionals who are involved in the publishing process have a conference they can attend that will address their organization's needs and requirements.As part of the Enterprise Publishing Conference, the Seybold Summit provides the vision of "where it's all going" and the dramatic changes taking place in enterprise publishing. Hear about technology assessments and case studies in Print, Web and Cross-Media Tracks, and learn how to tackle new business needs, process changes and applications in the Advertising, Magazine, Book, and Corporate Tracks.
Who Should Attend:
• Publishing or brand business managers
• Publishing technicians
• Graphic designers and advertisers
• Web designers and producers
• Production professionals
• Strategic planners
• Marketing professionals
• Content developers
• Prepress and IT professionals
• CIOs and e-business managers
What You Will Take Away:
From this unique Seybold Enterprise Publishing Conference, attendees take home insight into the shifting enterprise roles and responsibilities that are affecting publishing processes. Attendees also walk away with details about available and emerging technologies and their application for solving Web, print and cross-media publishing challenges. They also gain an appreciation for how these dynamics are affecting the industry and how other organizations are leveraging these shifts to improve how they communicate.
Craig Cline, VP of Content and Editorial Advisor, Seybold Seminars:
"The Web and electronic communication technologies have created new demands and channels for information. But has that changed our notion of what publishing is, especially when "everyone" is a publisher? Whether you're a professional publisher or a corporate knowledge worker, you create, edit, approve or deliver information as a daily part of your job. Perhaps different processes are used or different technologies are used in different steps of the process. But, they can all be called "publishing." As these worlds' needs converge with requirements to deliver in different media and to meet users' custom specifications, at a faster pace than we have ever experienced, do we need to establish a new definition of publishing? Key representatives from the publishing and corporate world share the stage with an industry analyst to redefine "publishing."
Keynote: Redefining Publishing for the 21st Century, by Stephanie Acker-Moy
Stephanie Acker-Moy is the General Manager of the HP.com and Information Management Operation at the Hewlett-Packard Company. In that role, she is responsible for leading the company's Internet presence strategy and developing the core platform on which the business applications run. Responsibilities include customer experience definition and planning, standards development, application middleware, content management and hosting infrastructure. As of August 2000, Stephanie has the additional responsibility of spearheading the company's core customer information strategies, policies and data.