Celebrating Dr. Seuss and the Gift of Reading

Random House and First Book Launch National Literacy Campaign
Random House Children's Books, in partnership with First Book and the National Education Association (NEA), announced the launch of a national literacy campaign dedicated to providing children from low-income families with their first, new books. The campaign is taking place in conjunction with the NEA's Read Across America celebration, an annual reading initiative designed to motivate every child in every community to celebrate reading on Dr. Seuss's birthday, March 2nd.

For every two Dr. Seuss books purchased from now until March 31, 2003, Random House Children's Books will make a book donation to a child in need through the First Book National Book Bank. Consumers interested in participating can simply visit any book retailer and purchase any Dr. Seuss Beginner Book, Bright & Early Book, Bright & Early Board Book or Cat in the Hat Learning Library Book. Random House will determine the quantity of the donation based on book sales between February 1-March 31, 2003, but is committed to donating a minimum of 500,000 new books to First Book through this program.

The First Book National Book Bank is the first centralized system enabling publishers to donate large quantities of new books and educational materials to the nonprofit sector for distribution to children from low-income families nationwide. Through a system of donated warehouses and new on-line technology, the Book Bank allows community based literacy organizations across the country to select books online and provide them to children and families in need. For more information log onto http://bookbank.firstbook.org/nbb/get/nbbhome.asp>http://www.firstbook.org.


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