Recycling Business

Dan Burrus sold and published six different rights to "Technotrends." The hardcover rights went to HarperBusiness, the audio rights to Harper Audio, the softcover to HarperBusiness, the Technotrends Business Strategy Card Game to United States Games Systems, the video was published by Burrus Research and Burrus also published the Technotrends newsletter.


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Book Publishing Tips of the Day

Daily words of wisdom from Dan Poynter, Tami DePalma, and other publishing industry experts. (Search on "tip" in archives for complete list.) - Today's Tip from Poynter: "Recycle Your Work."

"Recycle Your Work."

Sell subsidiary rights.

When you write a manuscript, you are creating a Work. The Work may be published in several different formats (editions): hardcover, soft-cover, audiotape, German (and other) language(s), magazine condensation, newspaper serialization, movie, etc. These are called "subsidiary rights".

Keep your rights separate. Publish some editions yourself and sell some to other publishers. Wring maximum value out of your Work.

"The bottom line makes it abundantly clear; subsidiary rights have become less and less subsidiary." -Nancy Evans, editor.

(c) 2000 by Dan Poynter. For more tips and information on book writing, publishing and promoting, see the Para Publishing Web site.


THEME: COPYWRITING Before a media contact will say "yes" the best publicists are asked "could you send me more information on that?" Don't forget. Media people are journalists. They are writers. The materials you send them had better be well-written. Here are a few . . .

Rules for Powerful Copywriting

1. Never start a sentence with "Well." Your writing is almost ALWAYS more powerful without it.

How do you do it? Well, you start at the beginning.
How do you do it? You start at the beginning.

Weakening words: Some of the ideas; The author hopes to; In order to begin; That often occur; Some of the ideas; In quite the same way as she does; It seems to be lacking

Stronger phrases: The ideas; The authors aims to; To begin; That occur; Quite like she does; It seems to lack

(c) 2000 by Tami DePalma. For more tips and information about "Marketing with a Twist," visit the MarketAbility Web site. Don't your books deserve MAXIMUM EXPOSURE?