Viz-Ability marketing specialist Raleigh Pinskey sold "You Can Hype Anything" to Carol Publishing. Then she redrafted the text into the spoken word (with contractions), recorded it and self-published the tape album. Her next book, "101 Ways to Promote Yourself," was sold to Avon and she sold the audio rights to B&B Audio.

Visit Raleigh Pinskey's Web site.

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Book Publishing Tips of the Day

Daily words of wisdom from Dan Poynter and other publishing industry experts. (Search on "tip" in archives for complete list.) - Today's Tip from Poynter: "Record Your Work."
PUBLISHING TIP OF THE DAY

"Record Your Work."

You are more than an author, a publisher, or a publicist; you are an information provider.

Nonfiction authors provide information and you should provide your information in any form your reader wants: Book, special report, audiotape, videotape, speeches, seminars, consulting, etc.

Some of your customers want your guidance (information) but are too busy to read your book. Some may commute a long distance and want your help on tape. They have time to listen to you.

Once your book is out, use it as a script and record an audiotape album. Bundle the book with the tape set so those listeners can find the text they wish to review without searching the whole (linear) tape.

You are selling your expertise and research-it is called information.

"Spoken-word audio tapes turn your car into a university." -Judit Sinclair, author, Making Pigs Fly.

(c) 2000 by Dan Poynter. For more tips and information on book writing, publishing and promoting, see the Para Publishing Web site.

MARKETING TIP OF THE DAY

THEME: COPYWRITING

Before a media contact will say "yes" the best publicists are asked "could you send me more information on that?" Don't forget. Media people are journalists. They are writers. The materials you send them had better be well-written. Here are a few . . .

Rules for Powerful Copywriting

2. Use of numbers not only capitalizes on the specific; it also draws in the eye of the reader. While following AP Style guidelines for media releases and body copy, use actual numbers, not the words for the numbers, in headlines, subheads and bulleted points.

Seven Steps to Better Press Release Writing
7 Steps to Better Press Release Writing

(c) 2000 by Tami DePalma. For more tips and information about "Marketing with a Twist," visit the MarketAbility Web site. Don't your books deserve MAXIMUM EXPOSURE?


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