April 2024
Rock Your Book Marketing with the ELVIS Method
Effective Strategies That Help Independent Authors Stand Out
A Short History of Book Publishing
Create Your Successful Book Marketing Strategy Today
Advertisments
EYE-OPENING REPORT ON SMALLER INDEPENDENT BOOK PUBLISHERS TO BE RELEASED ON SEPTEMBER 17
Report Says Independent Smaller Publishers are the Most Dynamic Portion of Industry
On September 17, 2003, in New York City, the Publishers Marketing Association (PMA) will hold a press conference to release THE REST OF US 2003: An Update of the 1998 Report on America's Independent, Smaller Book Publishers.Among the key findings in this surprising report are:
* Independent and smaller publishers in the aggregate have annual sales of between $29.4 billion and $34.3 billion - approximately 10% to 27% greater than the reported base for the entire publishing industry.
* The independent and smaller publisher base has grown at an annual rate of 21% since the original The Rest of Us Survey was taken in 1997.
* Growth is coming primarily from publishers in the $120,000 to $249,000 category (from 9% in the earlier survey to 15% of the current sample); the $500,000 to $999,999 range (from 2% to 5%), and in the $1,000,000 to $4,999,999 range (from 3% to 7%).
Both the 1998 and 2002 surveys were based on data gathered through publisher surveys conducted for the Publishers Marketing Association (PMA) to gain a better understanding of the characteristics of these publishers and to attempt to quantify the sales they made. As the original study stated, "Smaller and independent firms are scattered across the country; it's hard for either industry watchers or industry insiders to form a clear picture of them in the aggregate."
What both studies indicate is that independent publishers are more important to the publishing industry than ever before. Also, that while America's economic problems have virtually halted the unit growth of the larger book publishers, 73.000 "smaller" and 11,887 "medium"-sized publishers listed in the Bowker ISBN database, are a vital, growing segment of the publishing industry "with greater revenues than does the entire book publishing industry." (from BISG's Book Industry Trends 2002 report.)
According to PMA, the report demonstrates that smaller, independent publishers deserve more attention from Congress, the media, agents, authors, book manufacturers, business supply companies, as well as wholesalers and retailers.
PRESS CONFERENCE and DISTRIBUTION OF REPORT
September 17, 2003/ 2:00 PM-3:00 PM
Small Press Center
20 West 44th Street
New York, NY 10036
(212) 764-7021\smallpress@aol.com
FOR GENERAL INFORMATION and RSVPs
Jan Nathan/ 1-800-286-0222/ Jan@pma-online.org