How I Work as your Book Coach
I work with small business clients who want ongoing coaching to get their book in salable form, to get it finished and published so they can make the world a better place, become known as the readers' savvy friend, and make enough money to live their life fully to take a yearly vacation or have enough for their children's college education. Depending on the number of sessions, I work with busy people who can only schedule two meetings a month for four or more months or professionals and corporate people who want unlimited assistance either by phone, email or mail for a longer period such as five to ten months. Let me help you manifest your book dream!
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The Book Coach Says: A Monthly Column of Book Marketing Advice
This Month: Write a Power Press Release and Get a Feature Story
Do you send out press releases? Have they brought you financial rewards? If not, you may want to rethink how to write a good one -— one that gets really good press. If editors notice and love your press release, they will want to interview you for a feature story, which can get you valuable attention.For example, you get editorial space worth anywhere from $1500 to over $5000 in "free advertising." The space is worth seven times as much as an ad because it implies the newspaper endorses you.
Market Yourself through the Interview
TIP: Always ask the interviewer is there any problem with
mentioning your phone number or Web site. What good is a
feature if your audience cant get in touch with you? They usually
say “yes.”
The San Diego Union-Tribune responded to my press release by giving me space worth $2000. Funny, they didn't even interview me. The columnist created her own story. She used this heading: "Workshop Guides Novice Book Authors." She said that a seminar participant might be the next John Grisham.
My phone rang off the hook for over a week. I took over 100 calls and collected over 60 email address. To each of the latter I sent my monthly ezine and got four new book-coaching clients worth thousands of dollars over the next few months.
You Have What Editors Need
Editors and radio/TB talk show producers want and need human
interest stories, and newsworthy stories. You have what they
need—solutions to problems their particular audiences have.
You have seven seconds to impress them. So, when writing your
press release, write an outrageous headline. Then, be able to
prove it.
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Judy Cullins works with small business-people who want to write a book that sells well, markets their business, and make a difference in people’s lives. Judy gives 70 programs a year and offers teleclasses and coaching on publishing, online promotion and Web copywriting. Her 9 published books include Write your eBook and Print Book at the Same Time and 10 Non-techie Ways to Market your Book Online.
FREE "The Book Coach Says..." Business Tip of the Month
Judy@bookcoaching.com