How I Work as your Book Coach
I work with small business clients who want ongoing coaching to get their book in salable form, to get it finished and published so they can make the world a better place, become known as the readers' savvy friend, and make enough money to live their life fully to take a yearly vacation or have enough for their children's college education. Depending on the number of sessions, I work with busy people who can only schedule two meetings a month for four or more months or professionals and corporate people who want unlimited assistance either by phone, email or mail for a longer period such as five to ten months. Let me help you manifest your book dream!
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The Book Coach Says: A Monthly Column of Book Marketing Advice
This Month: Selling Is Not A Dirty Word
Selling -- a word that strikes terror in writers and professionals. We love to write. We love our work. We love to speak. We hate to SELL.Our books and eBooks may go unread because we don't get the word out. Our products and services don't sell because we don't include enough benefits to give our buyers a reason to buy. Maybe that's because we imagine the used car salesman or the vacuum salesperson. They annoyed us because they didn't listen, they pushed, and we felt attacked. We defended our position, and that's what we think others do when we share our books.
When you think of selling, think of sharing the love that went into your book, product, or service and the unique, important benefits it delivers. Think, "Now that I've planted this garden, I want to reap its harvest. If I don't share the word with others, my garden will die from lack of attention."
If you are like me, you will want to put both your attention and intention on your book, product, or service. Yes, use powerful words to describe your products. Follow my lead and let your audience know about your top product or service through an ezine, press release, writing and submitting free articles Online, sending email follow ups, giving freebies to attract folks to your site, or learning how to sell without a website.
Book Example:
To raise your book "Selling" awareness, check out the acronym below:
S - Sharing my book; educating and entertaining people with my unique information
E - Expecting positive outcomes; knowing my book's value, living it, and offering it with my short blurb--the "30-60 Second Tell and Sell"
L - Listening to other professionals who have shared their books and created ongoing lifelong income, raised their credibility as a speaker, coach, or other professional, as well as living a grand adventure.
L - Listening to what my reader's problems and needs are, so I can serve them through the essential "7 Hot-Selling Points."
I - Involving people by sending them parts of the book, ask them to vote from 1-10 on each part. They could also add words or phrases that I didn't think of. Always thinking, "Does my book suit my audience's needs?"
N - Nurturing business relationships through networking as a savvy friend who follows up regularly.
G - Gaining enthusiasm from all the people who already love my book--enough to give me quality, specific testimonials.
Share your good feelings and good words about your books, products, or services with others. Show them how you can help them. It's OK to sell because your book or anything else because you offer value to help others.
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Judy Cullins works with small business-people who want to write a book that sells well, markets their business, and make a difference in people’s lives. Judy gives 70 programs a year and offers teleclasses and coaching on publishing, online promotion and Web copywriting. Her ten published books include Write your eBook and Print Book at the Same Time and 10 Non-techie Ways to Market your Book Online.
FREE "The Book Coach Says..." Business Tip of the Month
Judy@bookcoaching.com