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Book Publishing Tips of the Day

Daily words of wisdom from Dan Poynter and other publishing industry experts. (Search on "tip" in archives for complete list.) - Today's Tip from Poynter: "Craft a Short Title."
PUBLISHING TIP OF THE DAY

"Craft a Short Title."

Your title should be easy to remember and easy to say.

The words should relate well to each other. A short title has fewer words a customer can get wrong.

Books in Print uses a 92-character computer field. Ingram, the big book wholesaler, uses a 30-character field. Try to make your title and subtitle tell the whole story in 30 characters.

Books in Print lists all currently available books by title, author and subject but most directories list only by title. If you start your title with the keyword, your book listing will be easier to find. If your book is on how to win high school elections, try to start with the keyword "election." Then your book will be listed along side other election books.

Your subtitle may be longer and should be more descriptive. Together, the title and subtitle should leave no doubt what the book is about. Make your title specific, familiar and short.

"Your title should be five words or less or people have to use their brains to repeat it." -Jeff Herman, Literary Agent.

(c) 2000 by Dan Poynter. For more tips and information on book writing, publishing and promoting, see the Para Publishing Web site.

MARKETING TIP OF THE DAY

THEME: COPYWRITING Before a media contact will say "yes" the best publicists are asked "could you send me more information on that?" Don't forget. Media people are journalists. They are writers. The materials you send them had better be well-written. Here are a few . . .

Rules for Powerful Copywriting

To emphasize important points and exciting information, use character and paragraph styles like bullets, centering, bold, italic, underline, all-caps, small-caps, quotes, punctuation, etc.

(c) 2000 by Tami DePalma. For more tips and information about "Marketing with a Twist," visit the MarketAbility Web site. Don't your books deserve MAXIMUM EXPOSURE?


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