What is an Indie Groundbreaking Book?
For the 26 years of this publication's existance, our mission has been "to recognize and encourage the work of authors and publishers who exhibit the courage and creativity necessary to take chances, break new ground and bring about change, not only to the world of publishing, but to our society, our environment, and our collective spirit." Independent authors and publishers set themselves apart from the corporate publishing world of mergers, multi-media conglomeration, and profit as the bottom line, by dedicating themselves to higher values such as serving community, improved communication and understanding between cultures, and creative writing and publishing techniques. We're dedicating this new feature to books that demonstrate this "groundbreaking" spirit and style, and we'll spotlight one each month. If you've written, published or reviewed a book that deserves the groundbreaking indie spotlight, contact Jim Barnes, Editor, at firstname.lastname@example.org
Indie Groundbreaking Book: Guerrilla Marketing Goes Green
An Approach That Puts Values Above ValueThere’s a “green” trend sweeping the nation, but can it really apply to the aggressively competitive world of marketing? Especially in these trying economic times, it’s hard to imagine the “Golden Rule” of putting people first and treating them fairly can help one succeed in business. And with all the cost-cutting that’s going on, can a business really afford to put values above value and worry about the environmental well-being of our planet?
According to authors Shel Horowitz and Jay Conrad Levinson, that is exactly what businesses need to do in order to succeed. These veteran marketers claim that the old model of intrusive advertising and marketing not only costs too much, but it no longer works. Their new book contends that what you can do instead is both more powerful and a whole lot cheaper.
Says Levinson in his introduction, “The whole purpose of this book: to prove that successful Green guerrilla marketing can contribute to your financial well-being and the well-being of our entire planet, now and in the future.”
Jay Conrad Levinson launched the Guerrilla Marketing series of books in 1984 and it became the best-selling marketing series in history. Shel Horowitz wrote the award-winning Principled Profit: Marketing That Puts People First in 2003, and this new partnership and publishing deal with John Wiley & Sons, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet brings these two marketing visionaries together to provide a tool for meeting the challenges of today. With Green guerrilla marketing, businesses can help stop the deteriorating state of the environment and beautify our planet – while also beautifying their own bottom lines.
Says Horowitz in his introduction, “It turns out that when we create companies based in core values of Green awareness and high standards of ethics, cooperation, and service, our marketing actually works better — and costs much less. With examples of not only what to do right but also how not to do wrong, ranging from solopreneurs to Fortune 100 companies, the book will help you increase and leverage your Green commitment, reach new markets, and slash your marketing costs.
Guerrilla Marketing Goes Green will help you know how…
“The idea that ethics and Green principles not only have a place in business, but are actually success tools, hasn't gotten wide currency; I hope this book changes that,” say Shel Horowitz. “When people realize that most people want to do the right thing, that ‘nice guys’ (either gender) finish FIRST, and that if they approach things properly, the marketplace will reward their environmental social commitment, they get really excited. I think this book has the potential to change the whole way our society thinks about business — and we're already getting fabulous feedback.”
“One of the most important chapters in the book is about how Green, ethical businesses can develop win-win partnerships that bring you into new markets at little or no expense, and another explores a host of effective low-cost/no-cost marketing methods that are more easily available to ethical and Green businesses. Another is the large chapter on Marketing Green, which shows businesses not only how to make their businesses greener, but how to position that commitment for maximum marketing advantage — without having to worry about accusations of ‘greenwashing.’ A third key chapter looks at really big-picture approaches to environmental and social issues; by thinking holistically, it often turns out that a 70% or 80% improvement in energy efficiency may cost the same as or less than a 10% improvement.”
An excerpt from the book:
WHY RESPONSIBLE COMPANIES PERFORM BETTER
It makes total sense that socially responsible investments do better. Consider these factors:
And the number one reason . . .
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Previous Indie Groundbreaking Books:
Alphatudes: The Alphabet of Gratitude, 26 Solutions for Life’s Little Challenges
by Michele Wahlder, MS, LPC, PCC.
Deep Dive: The Proven Method for Building Strategy, Focusing your Resources, and Taking Smart Action
by Rich Horwath
Notes On Cooking: A Short Guide to an Essential Craft
by Lauren Braun Costello and Russell Reich
Give Peace A Deadline: What Ordinary People Can Do To Cause World Peace in Five Years
by Nathan Otto & Amber Lupton