Feature
Step Right Up & Pay Your 25 Cents (Okay, Maybe More)
About the last place you might think you can afford to buy an ad is in The New York Times Book Review.
But, you'd be wrong.
The review publication that everyone would sell their grandmother and their laptop to appear in shares the good news in an ad that reads:
Big Time Opportunities for Small-Press Publishers. Independent publishers and authors of not-so-independent means receive special discounted advertising rates every Sunday in The New York Times Book Review. For more information, please contact Mark Hiler at (212) 556-8452. Reach an influential audience for less.
The New York Times Executive Director of Community Affairs and Media Relations, Diane McNulty, explained that these discount rates are actually nothing new.
"We've offered them for many years. Similarly, we do offer discounts for first-time authors, as well as those presses that typically have smaller ad budgets."
Authors of those aforementioned not-so-independent means, as well as independent publishers, have been very happy with the ad program and its results, McNulty says.
"Publishers are aware of and grateful for these rates that allow them to promote authors who might not otherwise be promoted in the Book Review, a highly important vehicle to publishers both for its review coverage and the advertising environment, and The New York Times advertising department does whatever it can to accommodate publishers."
It comes as no surprise that McNulty reports that "publishers have told us that both advertising and reviews -- particularly the cover of the Book Review -- help increase book sales."