The IPPY Effect

Here are some articles from the IndependentPublisher Online archives, describing how book awards can help you promote and sell more books. * * * * * * The IPPY Effect I Book Awards Benefit Publishers in Many Ways * * * * * * The IPPY Effect II Outstanding Book of the Year Winner SKYLIGHT PATHS: Awards Recognize Books that Explore Spirituality and Inspire Youth * * * * * * The IPPY Effect III Wear Your Award Proudly by Nina L. Diamond * * * * * * The IPPY Effect IV Turn Over Every Marketing Rock by Nina L. Diamond * * * * * * The IPPY Effect V How Book Awards Garner Foreign Rights Sales by Jacqueline Church Simonds * * * * * * The IPPY Effect VI A Marketing Conversation with 2008 IPPY Winner Leo Shelton by Nina L. Diamond * * * * * * The IPPY Effect VII A Conversation with IPPY Winner Steve Bergman (aka Samuel Shem) by Nina L. Diamond * * * * * * The IPPY Effect VIII A Conversation with 2009 IPPY Awards Gold Medalist Janet Horvath by Nina L. Diamond The IPPY Effect IX A Conversation with IPPY Award-Winning Novelist Tonya Plank by Nina L. Diamond * * * * * *


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IPPY Awards 2011 Medalist Press Page

National Press Release, Photos, Helpful Links, Etc.

Jenkins Group Staff, left to right: Andrew Parvel, Marketing Director; Amy Shamroe, Awards Coordinator, Jim Barnes, Editor & Awards Director


A Flood of Great Books - Independent Publisher Book Awards Celebrates 15th Anniversary

May 19, 2011 – New York, NY – The Mississippi River is overflowing with floodwater, and the shelves of bookstores are overflowing with award-winning, independently published books. So say the organizers of the annual Independent Publisher Book Awards, who have announced this year’s winners and will present the awards on May 23rd to kick off the annual BookExpo America convention. Conducted each year to honor the year's best independently published books, the “IPPY” awards are known for recognizing excellence in a broad range of subjects and for rewarding titles that confront hot-button social and political issues.

Independent book publishing is extremely diverse, in both style and geography. This year’s awards attracted 3,907 entries, and the medalists represent books published in 45 U.S. states plus the District of Columbia, seven Canadian provinces, and seven countries overseas. Launched in 1996 as the first unaffiliated awards program open exclusively to independent, university, and self-published titles, the IPPY Awards contest celebrates its 15th anniversary this year at a gala celebration in New York on Monday, May 23rd. Winners in 69 national and 22 regional categories will receive gold, silver and bronze medallions and foil seals for their book covers.

“Independent publishers are the canaries in our cultural coal mine,” says awards director Jim Barnes. “To these publishers, telling the truth and fighting for a cause comes before making a profit. These are the books that win our awards and these are the books that can help solve the world’s problems.” Three of this year’s Outstanding Books of the Year deal with issues like corporate farming (The CAFO Reader: The Tragedy of Industrial Animal Factories), the AIDS epidemic (AIDS, Opium, Diamonds, and Empire: The Deadly Virus of International Greed) and civil rights (The Color of Law: Ernie Goodman, Detroit, and the Struggle for Labor and Civil Rights).

Many of this year’s award-winners confront the all-important issue of water: Fresh Water: The Essence of Life (CEMEX/Earth in Focus Editions) won a silver medal in the Environment/Ecology category, and (South Dakota State Historical Society Press) and El Valle: The Rio Grande Delta (iLCP/Earth in Focus Editions) both won regional awards. Thoroughbred horse racing books impressed the judges with a win, place and show performance in the Sports category: Keeneland: A Thoroughbred Legacy, (Keeneland and Eclipse Press) won the gold, Secretariat’s Meadow: The Land, The Family, The Legend, (Dementi Milestone Publishing) won silver, and Sham: Great Was Second Best (Acanthus Publishing) was the bronze medalist.

See complete results for the 2011 Independent Publisher Book Awards at

The IPPY Awards are presented by, the “Voice of Independent Publishing” operated by publishing services firm Jenkins Group of Traverse City, Michigan. Publishing media are invited to attend the IPPY Awards celebration on Monday night before BookExpo America.

For more details about the Awards, to attend the event, or to interview recipients, please contact:

Jim Barnes, Managing Editor & Awards Director / Jenkins Group
Ph: 1.800.644.0133 x1011

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Congratulations to all medalists in the 2011 Independent Publisher Book Awards!

We appreciate your participation in this year’s Awards, and hope it’s a big boost to your book marketing and sales efforts. You may purchase extra seals, certificates, medals, and electronic versions of the medal artwork at the IPPY Awards merchandise page:>

• Seals are available in rolls of 250 and 1000

• You may order additional certificates with customized wording

• Hi-res versions of the seal artwork are available for reproducing on book covers and promotional materials

To pay by check, download this mail or fax-in merchandise form:

We have updated our Award Winner Bookstore to include all IPPY winners available at

Here are some other helpful links:

IPPY Awards "IP" logo artwork:

IPPY Awards Gold Medal artwork:

IPPY Awards Silver Medal artwork:

IPPY Awards Bronze Medal artwork:

Amazon IPPY Award Winner Bookstore:

White paper entitled "Using Book Awards to Boost Your Book Sales":

Targeted Media Release program -
A comprehensive media index and press release service offered by Jenkins Group to deliver maximum exposure to regional and national media contacts at a fraction of the cost of traditional publicity campaigns.

Review Direct -
A newsletter that goes to nearly 35,000 public and university librarians and approximately 3,200 independent bookstores across the United States. This very important group of buyers needs to know about your title and about your prestigious award.

IPPY Awards blurb:
The Independent Publisher Book Awards were conceived in 1996 as a broad-based, unaffiliated awards program open to all members of the independent publishing industry. The awards are intended to bring increased recognition to the thousands of exemplary independent, university, and self-published titles produced each year, and reward those who exhibit the courage, innovation, and creativity to bring about change in the world of publishing.

Entry numbers: The 2011 IPPY Awards had 3,059 entries in the national categories and 848 regional entries. So, 3,907 total entries and 346 total medals. Winners came from 45 U.S. states plus the District of Columbia, 7 Canadian provinces, and 7 countries overseas.

Congratulations and sincere thanks to the 2,000 independent authors and publishers who participated in the 2011 Independent Publisher Book Awards. We truly appreciate your continued support!

Return to IPPY Awards results page: