ENERGIZE YOUR LIFE!

Quick tips for putting more energy into every day! Todays tip: Carbs vs. Protein! Keep a 1:1 ratio of carbohydrates to protein at each meal More carbs to relax; more protein to stay sharp.

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Book Publishing Tips of the Day

Daily words of wisdom from Tami DePalma and other publishing industry experts. Today's Tip from DePalma: "Visit Book Review Editors."
MARKETING TIP OF THE DAY

THEME: MEDIA RELATIONS

Visit your local newspaper. If possible, schedule an appointment with the book review editor. You will never understand their job better than you do the moment you see their offices. Incoming mail in ONE DAY can exceed 15 CARTONS! Once you see that, you will never again ask "Did you get the information I sent you?"

(c) 2000 by Tami DePalma. For more tips and information about "Marketing with a Twist," visit the MarketAbility Web site. Don't your books deserve MAXIMUM EXPOSURE?

Making the Most of BookExpo America 2000 - Chicago, June 1-4

Now That It's Over, FOLLOW UP!

Don't trust that the publisher, journalist, or service provider that seemed so enthusiastic about your project will remember you, no matter how strong an impression you think you made or how much material you loaded them up with.

Now is the time to follow up on contacts made at BEA, preferably via email, as everyone is busy catching up on a week's worth of calls and mail. Sort out those business cards and write those thank you notes, just like your mother taught you.


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