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Dr. Chandler George "the Ageless Energy Coach."
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Book Publishing Tips of the Day
Daily words of wisdom from Tami DePalma and other publishing industry experts. Today's Tip from DePalma: "Find Out about THEM."
MARKETING TIP OF THE DAYTHEME: MEDIA RELATIONS
Forget your "elevator speech!" While at trade shows and conferences, don't just approach the media with your pitch, your story and your book. Get to know THEM. Ask questions about THEM. They are bound to ask questions of you, an entrČe to YOUR story. Find out about them, and then relate your book to their life experiences.
(c) 2000 by Tami DePalma. For more tips and information about "Marketing with a Twist," visit the MarketAbility Web site. Don't your books deserve MAXIMUM EXPOSURE?
MAKING THE MOST OF YOUR SUMMER VACATION
You ARE taking one, right? You've been doing all that writing and promoting-it's time for a break! Of course, you'll probably fill the trunk of your car completely with books...
Ease Out of Vacation Mode
When you record the voice mail message that tells folks you're on vacation, say that you'll be returning a day or two later than you actual are. This will give you some catch-up time and not make you feel under pressure immediately.