ENERGIZE YOUR LIFE!

Set G.O.A.L.S. - Giant Obstacles Appear Less Scary with goals. Without visions, people perish. Set small goals, go step by step, then celebrate when achieved and reset for a new goal. Goals are the passion of life. They are the get up in Get Up and Go!

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Book Publishing Tips of the Day

Daily words of wisdom from Tami DePalma and other publishing industry experts. Today's Tip from DePalma: "Offer to Mail Review Copies at Trade Shows."
MARKETING TIP OF THE DAY

THEME: MEDIA RELATIONS

While at trade shows and conferences, when media contacts ask for your book, offer to send it to them. This way, they don't have to lug it around. When they get home, rather than being at the bottom of their trade show bag, you're on the top of their in-box!

(c) 2000 by Tami DePalma. For more tips and information about "Marketing with a Twist," visit the MarketAbility Web site. Don't your books deserve MAXIMUM EXPOSURE?

MAKING THE MOST OF YOUR SUMMER VACATION

You ARE taking one, right? You've been doing all that writing and promoting-it's time for a break! Of course, you'll probably fill the trunk of your car completely with books...

Ease Out of Vacation Mode

When you record the voice mail message that tells folks you're on vacation, say that you'll be returning a day or two later than you actual are. This will give you some catch-up time and not make you feel under pressure immediately.


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