ENERGIZE YOUR LIFE!

Brain Sparklers! Try to do something for five minutes of less that breaks you out of your mental rut, such as jogging around the house of playing with the dog.

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Book Publishing Tips of the Day

Daily words of wisdom from Tami DePalma and other publishing industry experts. Today's Tip from DePalma: "Be Persistent--Call Back Repeatedly."
MARKETING TIP OF THE DAY

THEME: FOLLOW-UP CALLS

While planning your attack, think of several tidbits of information that will provide you opportunities to call repeatedly with new information. To really get results, call your media contacts back, repeatedly. Re-pitch the angles you developed in your Creative Session and hold new Creative Sessions to develop new hooks. Keep going until each one either tells you "No," or you have received the publicity you deserve.

(c) 2000 by Tami DePalma. For more tips and information about "Marketing with a Twist," visit the MarketAbility Web site. Don't your books deserve MAXIMUM EXPOSURE?

MAKING THE MOST OF YOUR SUMMER VACATION

You ARE taking one, right? You've been doing all that writing and promoting-it's time for a break! Of course, you'll probably fill the trunk of your car completely with books...

Let the Sterns Suggest a Diner

Life is a perpetual roadtrip for Jane and Michael Stern, who make it a point to eat at the country's best diners, drive-ins, barbecue joints, and other attractions along the way. True connoisseurs of regional American food, the Sterns keep the "epicurious" up to date with a weekly postcard to the Gourmet magazine website. You can search and browse the Sterns' tips and find the best food On the Road.


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