ENERGIZE YOUR LIFE!

Positive Association: find like-minded people who'll support you (and vice-versa) in similar activities. Good peer pressure can give you energy and momentum.

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Book Publishing Tips of the Day

Daily words of wisdom from Tami DePalma and other publishing industry experts. Today's Tip from DePalma: "Develop a List of Success Stories."
MARKETING TIP OF THE DAY

THEME: FOLLOW-UP CALLS

With each follow-up call, give new, interesting, SHORT (30 seconds or less) tidbits to get them excited again - enough to pull your materials back out of "the pile." As your campaign progresses, you should be developing many successes, or reasons to continue to contact the media.

(c) 2000 by Tami DePalma. For more tips and information about "Marketing with a Twist," visit the MarketAbility Web site. Don't your books deserve MAXIMUM EXPOSURE?

MAKING THE MOST OF YOUR SUMMER VACATION

You ARE taking one, right? You've been doing all that writing and promoting-it's time for a break! Of course, you'll probably fill the trunk of your car completely with books...

Let the Sterns Suggest a Diner

Life is a perpetual road trip for Jane and Michael Stern, who make it a point to eat at the country's best diners, drive-ins, barbecue joints, and other attractions along the way. True connoisseurs of regional American food, the Sterns keep the "epi-curious" up to date with a weekly postcard to the Gourmet magazine website. You can search and browse the Sterns' tips and find the best food On the Road.


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