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Book Publishing Tips of the Day

Daily words of wisdom from Dan Poynter and other publishing industry experts. (Search on "tip" in archives for complete list.) - Today's Tip from Poynter: "Add illustrations."

"Add illustrations."

Say it with pictures.

Photographs, drawings, graphs, maps and charts illustrate, amplify and explain your words. People are more likely to buy your book if you stimulate their minds with both words and pictures.

It is the author's responsibility to come up with illustrations. Gather them as you write or have them drawn by an artist when you finish the manuscript. Have the same artist draw all the pictures to provide continuity.

Some publishers will reduce the number of illustrations to save money on production. Printing color photos is expensive because of the cost of color separations, coated paper and additional press time. On the other hand, black and white photos can be screened and dropped into the text for less than $10 each. The printer will not charge extra for line drawings.

Do not skimp on illustrations.

"One picture is worth a thousand words." - Fred R. Barnard

(c) 2000 by Dan Poynter. For more tips and information on book writing, publishing and promoting, see the Para Publishing Web site.

MARKETING TIP OF THE DAY

Read newspapers and magazines, watch the news and listen to the radio so you are familiar with who is writing and who is on the air. Know the names so when you meet a media contact or talk with them on the phone, you can tell him or her that you have read his or her article or heard his/her show. It makes them feel important, and lets them know that you care about their work. Everyone likes compliments!

(c) 2000 by Tami DePalma. For more tips and information about "Marketing with a Twist," visit the MarketAbility Web site. Don't your books deserve MAXIMUM EXPOSURE?