Small is Beautiful

Larger publishers rarely keep a book alive past the first edition; they will reprint but they won't revise. On the other hand, many smaller publishers revise at each printing.

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Book Publishing Tips of the Day

Daily words of wisdom from Dan Poynter and other publishing industry experts. (Search on "tip" in archives for complete list.) - Today's Tip from Poynter: "When to Stop Writing."
PUBLISHING TIP OF THE DAY

When to Stop Writing...

"Once a writer, always a writer."

Write and rewrite until your manuscript is written as best you can. However, there is no need to be a perfectionist where content is concerned.

You are finished writing when the manuscript is 98 percent complete-as long as it is 100 percent accurate. Waiting for one more photo or one more item of information is procrastination. It is time to give birth.

Hopefully, the first printing will sell out in three or four months, allowing you to update the book and go back to press. And you still will be only 98 percent complete because our society, science and industries are evolving so rapidly.

Your book is never finished. Parts of it become out-of-date the moment the ink strikes the paper. Your book is always a work in progress.

"I'm never finished. Even once a book is published, I keep files for the next update." -Shel Horowitz, author, Marketing Without Megabucks.

c) 2000 by Dan Poynter. For more tips and information on book writing, publishing and promoting, see the Para Publishing Web site.

MARKETING TIP OF THE DAY

You might as well through your plain manilla envelopes in the trash, because that's what the media is likely to do with them! These packages will NEVER stand out of the piles of countless press kits each media contact gets. Instead, use bright colors, rubber-stamped graphics and teaser labels to make your message (and your media kit!) stand out and grab attention.

(c) 2000 by Tami DePalma. For more tips and information about "Marketing with a Twist," visit the MarketAbility Web site. Don't your books deserve MAXIMUM EXPOSURE?


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