"But everyone should read my book," Cheryl said with a misty look in her eyes. Dan Poynter replied, "I write skydiving books and I want everyone to jump out of an airplane. But let's be realistic, not everyone will go skydiving. Now who will buy your book?"


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Book Publishing Tips of the Day

Daily words of wisdom from Dan Poynter and other publishing industry experts. (Search on "tip" in archives for complete list.) - Today's Tip from Poynter: "Make Sure You Will Have Readers."

"Make Sure You Will Have Readers."

If you build it, will they come?

Before you even start writing, consider who will buy your book and what you plan to give them. Who is your primary audience? Who is your secondary audience?

The nonfiction book has to contain information people want to know or they will not part with a twenty-dollar bill to get it.

What associations do your prospective readers join and how large are their memberships? What are the circulations of the magazines your potential customers read? How many show up for specific annual events? Quantify your potential audience. Are there enough probable customers for your book? Be realistic.

"All writing should be to a specifically targeted group that you research until you know it intimately. Aim for your readers' personal hot spots, in a writing style and level they are comfortable with. Learn how the group feels, acts, and what your audience likes or dislikes. Then, craft your writing in style and content specifically to your readership." -Markus Allen, The Direct Mail Guru.

(c) 2000 by Dan Poynter. For more tips and information on book writing, publishing and promoting, see the Para Publishing Web site.


Don't waste your money on expensive, elaborate media kits. They gain little and cost lots. Simple yet powerful will do the trick at a fraction of the cost. The media is more interested that you have a good book, and an even better message to tell their audience.

(c) 2000 by Tami DePalma. For more tips and information about "Marketing with a Twist," visit the MarketAbility Web site. Don't your books deserve MAXIMUM EXPOSURE?