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Passageways to Profits
Vol. 18 - Issue 1
A regular column of advice on making your publishing company more profitable.
Passageways To Profits
Vol. 18 - Issue 1
53 Ways to Turn Publicity Into Profits
Passageways to Profits
Vol. 18 - Issue 1
Map Your Course To Greater Profits
Passageways to Profits
Vol. 18 - Issue 1
Never Stop Learning: Further education in the areas of people, technology, and profitability
Passageways To Profits
Vol. 18 - Issue 1
Trade Show Success is as Easy as PIE (this article originally appeared in March-April '99 print IP)
Passageways To Profits
Vol. 18 - Issue 1
Stop Selling
Passageways To Profits
Vol. 18 - Issue 1
3 Steps to Profitable Business Planning
Passageways to Profits
Vol. 18 - Issue 3
A regular column of advice on making your publishing company more profitable. This issue: Take the "Junk" Out of Direct Mail
Passageways to Profits
Vol. 18 - Issue 6
A regular column of advice on making your publishing company more profitable. This issue:
Passageways to Profits: A regular column of advice on making your publishing company more profitable. This issue: "Marketing the Back-End." (Part 1)
Vol. 18 - Issue 8
Few publishers or authors make any serious money from their book(s)alone! To do so, they need to explore the concept of the "back-end."
Passageways to Profits: A regular column of advice on making your publishing company more profitable. This issue: "Marketing the Back-End." (Part 2)
Vol. 18 - Issue 9
Last time, veteran information marketer Fred Gleek explained the concepts of "front-end" and "back-end" sales in relation to self-published books. In this installment he describes some "back-end" prod...
Passageways to Profits: A regular column of advice on making your publishing company more profitable. This issue: "Monkey Traps and Marketing."
Vol. 18 - Issue 6
Don't get caught in a "monkey trap." Publishers can become conditioned to avoiding risks and using strategies that were successful in the past, without evaluating whether they are still relevant today...
Passageways to Profits: A regular column of advice on making your publishing company more profitable. This issue: "Six Fatal Marketing Mistakes"
Vol. 18 - Issue 12
Successful book marketing begins with the customer--not the manuscript, not the cover, not the book--the CUSTOMER!
Passageways to Profits: A regular column of advice on making your publishing company more profitable. This issue: "Stop and Pick the Roses."
Vol. 18 - Issue 9
Publishing books is like tending a garden. Once you plant the seeds, you nurture them and revel in their growth. But if the plants are not properly treated, they wither and die. Similarly, if your mar...
Passageways to Profits: Get Into the Hotseat at the Publishing Profit Bootcamp!
Vol. 19 - Issue 1
Are you ready to lay yourself and your books on the line in front of your fellow publishers and a panel of publishing experts? Are you ready to hear the truth about what you need to do to make big mon...
Patriot Act Opposition Grows
Vol. 21 - Issue 5
Sanders' Bill to Amend Patriot Act Attracts Ten More Co-sponsors
Peanutpress Announces Recipients of the Peanut Awards 2000
Vol. 19 - Issue 3
Awards for Authoring the Top Twenty-Five Best Selling eBooks in 2000; Stephen King Receives Four, and That Ain't Peanuts
PEN America Town Hall Meeting
Vol. 40 - Issue 5
December 13, 2022 - 7:00 to 9:00 pm ET
PEN American Center Announces New Membership Criteria
Vol. 29 - Issue 7
PEN Board Unanimously Votes to Open Membership to a New Generation
PEN American Center Announces Winners of the 2011 PEN Literary Awards
Vol. 29 - Issue 8
PEN Literary Award Shortlists Announced
Vol. 34 - Issue 2
Winners will be announced on March 1 and April 11
PEN/ESPN Lifetime Achievement Award for Literary Sports Writing Announced
Vol. 28 - Issue 12
Award will honor the skill, imagination, and storytelling of deserving sports writers
Personality Sells Books
Vol. 31 - Issue 1
Personnel Changes at Taunton Press
Vol. 23 - Issue 1
Phenix & Phenix and New First Lady Put Focus on Austin & Literacy
Vol. 19 - Issue 2
Austin-based P.R. Firm Shares Love of Books with Mrs. Bush; Use Media Relations and Media Training to Make Bestselling Books and Authors